This is typically seen in news stories attributing information to “senior administration officials.” On background can mean many things and it is especially important to have a conversation with the reporter about what you’re comfortable with. Are you okay if the information is sourced vaguely to you but not by name (such as “an employee in the agency who does not want to be named out of fear of retaliation”)? Would you rather a reporter simply use the information to get official confirmation or confirmation from other insider sources? Most serious news organizations will not base reporting on a sole anonymous source. The saying “if it bleeds, it leads” reflects the value that the news industry places on gore. By contrast, stories about government bureaucracies or complex scientific or technical issues rarely elicit the same widespread media interest or keep viewers’ attention. And telling those stories in a compelling and succinct way can be challenging, particularly on television. As a consequence, coverage of complex or “wonky” issues is usually confined to less-sensational print or online media. Only
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