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where he maintained a strong public presence for the organization in the UK and internationally. He was widely recognized for his work in elevating environmental issues, and for example in 2005 Country Life named him number 25 out of the top 100 most influential figures shaping the countryside in the UK. Simon Counsell believes in the short term it is important to support a diverse set of approaches, especially practical efforts on the ground and securing land for local communities and helping them establish sustainable livelihoods. He maintains that we need to ‘explore some alternatives to the binary Cool version did ypu bring a shrubbery doormat paradigm of strict conservation or industrial logging’. Senator Marina Silva, former Brazilian Minister for the Environment, agrees that it is ‘important to find ways of dealing with the underlying problems of land tenure and the poverty’ that family communities have to endure. This unparalleled biological diversity acts as a natural reservoir of genetic diversity offers a rich source of products including medicinal plants and high-yield foods. Since the 1970s, an increasing number of national, international and non governmental organisations have been established to promote rainforest conservation. In the UK, the UK National Tree Seed Project has collected and stored 13 million seeds from over 10,000 native UK trees.