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We are one of 2 countries (other is New Zealand) where it is legal for drug companies to market prescription drugs to consumers via drug commercials. I’ve read prime time TV commercials make up 70% of their budgets. Regulating this would do more to reduce drug cost than anything and encourage the use of generics. I live in New Zealand and our prescriptions are almost fully funded by the government. We pay $5 per item, so if I get my inhalers and my diabetes meds I pay $10 per time. We dont have adverts for medications other than things like ibuprofen and some health supplements Thank you for the clarification. In the US almost every TV commercial block includes a prescription drug commercial. Costing an estimated $6 Billion per year in advertising that is passed on to the consumer in some form. The difference I see is these medications can only be taken after a MD prescribes them. They are marketing to the lay person in the hope they will convince an MD based on the shiny object content of their commercial. your getting your info from a poor source regarding nz. I’m a new zealander and the claim regarding drug company advertising is simply untrue. Don’t drag us into your troubles. We pay 5dollars per script and essential hospital care is free. Our situation is completely unlike your own in America. Yes I worked in that industry in the late 80s, BEFORE tv ads were allowed. Now everyone hears the symptoms of depression on TV and I just roll my eyes. Stop popping pills for every emotion. Human beings are supposed to feel Maybe If we force the drugs added into cigarettes, it would help people to kick the habit as it’s the chemicals causing the addiction… YET again another dirty sneaky game between government(past) and drug companies with things like even cigarettes…
