Static models were produced very early in the 20th century by two manufacturers MeccanoDinky Toys) in the UK and Dowst Brothers (Tootsietoys) in the United States. The first models were sold very simply, including small cars with only exterior details but no interior details. In these early days, it was a problem that Zamak alloys were good, and that made these models k0 durable, models that could break or crack themselves, which k0 needed to impact. outside. In fact, it was hard to find a good model before World War II. Lesney started making models in 1947. His product, Matchbox 1-75 series got its name because there were 75 of them. Different cars are packed together in tiny matches. The toy became popular and the Matchbox was so widely used that it was considered the general model of any car model of any manufacturer.
Static models and the hobby of collecting static models began to develop in the 50s of the 20th century, when quality and sophistication improved. Therefore, more and more manufacturers are jumping into this fertile land, including the Corgi brand, manufactured by Mettoy, which was founded in 1956 and is a pioneer in interior use. and use clear plastic to make model windows.
In 1968, Mattel introduced Hot Wheels in the US, in order to refute the idea that the company would only pay attention to the brand of toys for girls (barbie dolls) but neglected the toy market for boys. Because the cars look like they are agile (they are equipped with a combination of low friction wheels) Hot Wheels quickly make a profit from hitting this missing spot in the static model market, from which To become the world’s leading supplier, challenge with famous brand Matchbox 1-75 series.
During the 1960s, several manufacturers began to use static models of vehicles as advertising tools. The idea that children play an important role in a family’s decision to buy goods j opens up a new path. In addition, in the 80s, there were a lot of static models of vehicles for the collection needs of adults, not as a toy for children. Companies like McDonald’s, Sears Roebuck, Kodak, and Texaco are also involved in making toys to produce promotional, promotional models and always show their brand identity such as name, logo, or license. dynamic. The earliest example is the American Airlines London bus produced by Matchbox, and the idea was quickly followed by several other airlines. By the mid-1970s, trucks and commercial vehicles accounted for a sizable market share in the market. Matchbox paved the way for the trend with the re-exploitation of samples from a few years ago. The company scored points with colorful live trucks like Coca-Cola, Colman’s Mustard, or Cerebos Salt. The company also supplies products that promote Smith’s Crisps (potato brand) and Harrod’s stores. There are several models that are uniquely designed for a few markets that quickly become extremely expensive: Arnott’s BiscuitsAustralia) and Sunlight Seife (soap, Germany) are good examples.
