With more than 21,000 stores located in 65 countries, Starbucks becomes the world’s number one cafe chain and is one of the fastest growing companies in the United States. From a small coffee shop located in Seattle in 1971, Starbucks came to 425 stores in 1994 and reached a whopping 19,767 in 2013. What does this brand do to become a growth phenomenon in the business world? business?
Here are the most important lessons we can learn from Starbucks and the brave leader Howard Schultz.
The mission statement is followed for more than 4 decades and Starbucks is more than just a cafe. This becomes a place to gather friends or meeting places for business people. Starbucks wants to provide people – regardless of age, career, or unique experience location: cafes as a place to relax, work and socialize.
If you’re a regular person, Starbucks knows your favorite drink as well as the name and the way you order it.
Starbucks does its best in maintaining its original values, but the company is also extremely creative. For example, recognizing that customers want to spend more time in stores, Starbucks started offering free Wi-Fi since 2010. Realizing that customers use products at home, Starbucks has created instant coffee. under the brand Via Instant-coffee. The company even allowed customers to pay from the iPhone app and was one of the first companies to move to mobile.
You may have noticed that Starbucks only appears on street corners. Starbucks did this intentionally. Instead of focusing on conventional models like traffic density, competitor location or even demographics, Starbucks covers the entire region. While there are concerns that this will lead to killing oneself but it is this step unlike this, this unorthodox move has helped the company dominate the market by blocking competitors.
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