Sale Engineer plays a very important role in the sales activities of any company producing or trading high-tech products and services. The job of a sales engineer is to sell complex technological and scientific products or services. Sale Engineer’s daily work includes:
– Prepare documents and organize seminars, workshops, etc. to explain techniques, explain products and services to customers.
– Contact customers and discuss with engineers to assess the needs of the equipment, determine the requirements required in the product.
– Coordinate with sales teams to better understand customers’ wishes and support sales, advice, product introduction.
– Ensuring the process of orders and delivery schedule.
– Planning and proposing product upgrade strategy to better suit the tastes of customers.
– Help customers solve technical problems in equipment installation.
– Participate in product research and development.
Right from the name of the profession “sales engineer” has revealed the nature of work related to technology already. Technical and technological knowledge is an outstanding advantage for Sale Engineer because your job is associated with consulting and introducing customers about high-tech products and services. In addition to knowing the technical aspects of your company’s products, you also need to understand your competitor’s product. From that, we offer differentiation and superiority to answer the question: Why should customers choose their products instead of their competitors?
If you do not understand the characteristics of the product and the specifications, then how to convince customers to buy your product. When customers accept money, the first thing they care about is the use and features of the product. And Sale Engineer’s mission is to convey technical information in a way that is easy to understand to customers.
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