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The advert listing (pictured) showed an image of three women struggling to put up a tent and claimed that ‘women can easily get it done’ with their pop-up tent
Aside from her own question, a second customer also mockingly commented, asking: ‘Can men easily get it done? Also, what year is it?’
Eve described the anonymous response to her comment as ‘unbelievable’, and slammed the marketing strategy as ‘dated’.
She continued: ‘The reply is unbelievable. It’s a complete disregard for the sexist advertising they’re using. They’re alienating their target market.
‘The response online from all women [they] are completely angry and can’t believe this is happening in this day and age. It’s very dated.
‘I submitted a review but that gets processed and reviewed before it gets posted. It was a blanket “this isn’t appropriate” thing.’
Eve also said she reached out to Amazon on social media to ask them about the ‘blatant sexism’, but claimed that she has not yet received a response.
She explained: ‘I tweeted Amazon, put it on their Facebook page, but I’ve not had a response. I tagged them in a tweet and said, “Are you going to do anything about this blatant sexism?”
Eve posted a question on the listing asking ‘can you see your blatant sexism in your ad?’, before finding a reply from an unknown commenter telling her to ‘get a life’
Eve (pictured) has vowed to shop locally instead after highlighting the ‘completely inappropriate’ marketing strategies used by one of Amazon’s sellers
‘I don’t know if the seller is somebody who’s clearly got no background information on the fight and struggle that women are still going through to be seen as equal.
‘I think Amazon should definitely have a team that takes a look at the advertising of the products before they’re listed.
‘For a big company like Amazon, that’s very poor that it’s got past them.’
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