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Evan-Amos // Wikimedia Commons 1973: Streaking
Another college campus fad, streaking involved young people running through public places naked. Starting at Memphis State University, it quickly spread to other college campuses especially in the Los Angeles area, with about 1,500 performing a mass streak at the University of Georgia. It spread throughout the nation until fading at the end of the 1970s.
Public Domain 1975: Pet rocks
Conceived by Gary Dahl, pet rocks came complete with a 32-page training manual on how to care for your pet rock. About 1.5 million of the collectibles sold at $4 each. The fad died off in 1976 due to low sales.
Public Domain 1976: Stretch Armstrong
One of the most popular toys of the year, Stretch Armstrong was a large, muscular action figure that owed its stretchiness to corn syrup. Marketed from 1976 to 1980, his popularity went global, with 67 different versions including popular superhero and other figures. Stretch even went on to star in movies and a TV series. His popularity leveled off but gained additional traction by making the Must-Have Toys List in 2017.
Alex Beattie // Wikimedia Commons 1977: Disco
Born on Valentine’s Day in 1970, Disco kicked off when David Mancuso opened The Loft nightclub in New York City. This new breed of dance music peaked with artists like KC and the Sunshine Band, Donna Summer, and scores of others, and rocketed in popularity after the movie “Saturday Night Fever” in 1977. The number of discos soared from 1,500 to 45,000, but the fad died down by 1980.
Joe Haupt // Flickr 1978: Cabbage Patch Kids
Created in 1978, Cabbage Patch Kids came with their own names and birth certificates, and went on to become one of the most popular toy fads of the 1980s. Their popularity lessened by the end of the decade, but they were successfully re-released in 2004.
William McKeehan // Flickr 1979: Walkmen
The original Walkman cassette player revolutionized the music listening habits of people on the go. From commuting to exercising, the Walkman personal stereo kept music in the ears of a mobile America, with hundreds of millions sold. Continual advances in technology, including iPod players and cell phones, led to the device’s retirement in 2010.
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