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Public Domain 1922: Flappers
Self-defined flapper Ellen Welles Page wrote in 1922 of living the flapper lifestyle: a free-spirited, Charleston-dancing fad for young women who wore bobbed hair, powdered their noses, and wore fringed dresses and other striking styles. The Great Depression is blamed for the demise of that lifestyle and look.
Public Domain 1923: Dance marathons
This fad originated in Washington state when Alma Cummings danced for 27 straight hours with six different partners. Dance marathons involved couples who danced at local clubs for as long as their legs would hold them up, competing for money. The craze faded by the late 1930s as World War II loomed.
Public Domain 1924: Crossword puzzles
Richard Leo Simon and Max Lincoln Schuster comprised the team that published the first “Cross Word Puzzle Book,” and they remain one of the most popular puzzles on newsstands today. Simon and Schuster’s book came complete with a pencil, which helped launch crossword puzzles into a national phenomenon.
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Public Domain 1925: Flagpole sitting
This curious fad began after a friend dared actor Alvin “Shipwreck” Kelly to sit on the top of a flagpole. He obliged—and remained up top for 13 hours and 13 minutes. Somehow it caught on, and soon sitters set records of 12 days, 17 days, and 21 days, until Kelly himself took the all-time record of 49 days in 1929. Like many on the list, flagpole sitting’s eventual fall from favor came around the same time as the start of the Great Depression.
Public Domain 1926: The Ionaco
Developed and used by Gaylord Wilshire a year earlier, the electric belt named the Ionaco reached peak sales in 1926. Supposedly a device to help magnetize the iron in the body and increase oxygen in the blood (thereby increasing health), the Ionaco sold about 50,000 units. But the American Medical Association criticized the inventor’s claims, and device sales declined by 1927.
Public Domain 1927: Pez
Developed by Austrian candy executive Eduard Haas, Pez was a small mint candy named for a shortened German word for peppermint. First sold in small tins, the candy sold well for more than 20 years, until Pez dispensers came out in 1948. Pez’s popularity continues to this day with the iconic Star Wars line and other character dispensers.
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