And when you can design experiences for manufacturers as brief-term campaigns, they will not necessarily be transformative and effective.” Transforming a company into an experience design company is, he says, part and parcel of becoming a digital-first firm,” something many aren’t constructed around. Dan says Fjord asks shoppers whether or not they can ship what customers anticipate without rewiring their operation around such supply”, and if they can deliver that operation with no culture of user-centred thinking”.
David says this extends to countless services and products which have a disconnect with their
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