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Also during this same period, in 1977, Jake Burton Carpenter, a Vermont native who had enjoyed snurfing since the age of 14, impressed the crowd at a Michigan snurfing competition with bindings he had designed to secure his feet to the board. That same year, he founded Burton Snowboards in Londonderry, Vermont. The “snowboards” were made of wooden planks that were flexible and had water ski foot traps. Very few people picked up snowboarding because the price of the board was considered too high at $38 and were not allowed on many ski hills, but eventually Burton would become the biggest snowboarding company in the business. Burton’s early designs for boards with bindings became the dominant features in snowboarding.