From 1965 through 1995, the Grateful Dead were music pioneers. They also created an original business model. Beyond cutting edge and against the grain. Often in the opposite direction of everyone else practicing industry norms. Grateful dead crocband crocs shoes. In the Dead’s day, the conventional route for rock bands was to record an album, release a single, and promote that album with a tour. For argument sake, these groups would rehearse a 25 to 30 song playlist. Of those songs, each night’s setlist would incorporate around 20. A few extra for encores.
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Bands like The Rolling Stones and The Who would mix and rotate the lineup, with at least 15 songs that were staples. Night in, night out. Numbers the audience demanded, and like it or not, the band played and played them to perfection— if they wanted these fans to buy more tickets and records.
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