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Because we did have that digital DNA, we were able to double down on our e-commerce efforts. Shutting down our stores was obviously painful and something that hopefully we never have to experience again, but because we had that principle–
MS. GIVHAN: Particularly–sorry. I was just going to ask, particularly in Europe, you had to really cut back. Is there something particularly distinctive about Europe versus working within the U.S.?
MR. KRIM: We looked at every geography that we were operating in when the pandemic set in, and under the lens of this could get really bad, we said where are the areas that we want to make sure we can live to see another day and what are the areas of our business that we might need to exit, and so Europe was an area that we said we were newer in the geographies in Europe. They obviously came online after the U.S. And Canada. They were markets that were more nascent. We really only had a digital footprint, not a physical footprint, and so we said let’s exit our European operations during the height of the pandemic, back in Q2 of last year, so that we can make sure that we can fight to build a great business in North America.
Again, Europe would have, I think, performed better than we had feared, but we wanted to make sure we were really focused on the areas of our business that are key to building Casper long term. And so, we have stayed focused on our North American business growth, been there throughout 2020, and we are excited to have the foundation that we have to continue to double down on our North American presence.
MS. GIVHAN: How do you prepare for the next phase as more people return to work, as the home becomes a little less of the central focus, now that everyone has a new mattress? How do you see your business moving forward?
MR. KRIM: Fortunately, being in the mattress business, not everyone has a new mattress. I wish that were the case.
MR. KRIM: There’s still lots and lots of people that need to upgrade their mattress and improve their sleep.
Housing continues to be very robust. You see a lot of housing momentum with people moving out of urban centers, but even as trends reverse and people move back into urban centers, all of that turnover in housing will be good for the mattress industry.