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8.47pm update: Princess Charlotte to bring in more than £3billion for UK – a third more than George
Members of the Royal Family are hugely influential figures, even from a very young age in some cases.
Charlotte’s mother Kate, Duchess of Cambridge and aunt Meghan, Duchess of Sussex have been hailed as style icons and outfits they wear often sell out fast, a phenomenon known as the “Kate effect” and “Meghan effect” respectively.
Their royal weddings and babies have also brought in much revenue for the UK, with Meghan claiming her nuptials boosted the economy by £1billion.
Princess Charlotte is the royal child thought to be worth the most for the economy, in terms of driving sales of clothes she wears and other items she uses.
While her older brother Prince George was said to be worth around £2.4billion, Charlotte was estimated to be worth £3.2billion in 2017, two years after she was born, according to a report from Brand Finance, a sum second only to her mother Kate.
These figures are projections for what they might bring to the UK economy in their lifetimes if they continue to emulate their mother’s “Midas touch”.
In a statement in 2018 Brand Finance CEO David Haigh said: “The royal children have a positive impact on the sales of particular clothes and toy brands they wear or play with.
“In this sense they have a very similar effect on brands as their mother, the Duchess of Cambridge, who has a real Midas touch… everything she touches turns into gold.”