Buy this product here: Personalized Man Cave Cigars Solve most of my problems whisky does the rest poster
Home page: Beutee Store
The new Japanese whisky rules are going to bring greater transparency to the category. However, this doesn’t mean other whisky made in Japan is a bad thing,” says Elliot Faber, the founder of Sunday’s Distribution and co-founder of Sake Central, which both stock Japan-made whiskies. He gives the example of the ‘World Whisky’ movement, which gave rise to well respected products such as Ichiro’s Malt & Grain series, which is whisky produced using spirits from around the world. Faber’s own Sunday’s Spirits whiskies are inspired by creations such as these.
“Ichiro Akuto proudly makes a whisky in which he proudly references that it is produced with spirits from around the world. Still, with Akuto San’s craftsmanship and use of local Japanese water for dilution, he has a distinctively Japanese product. However, it is not Japanese whisky but rather whisky produced in Japan,” he explains. “Our product follows a similar philosophy; we knew this law was coming and it is exactly why Sunday’s is specifically labelled as Sunday’s Whisky: Made in Japan.”
See also: Monkey Shoulder’s New Brand Ambassador Samuel Ng Is A Perfect Fit For The Brand
It’s worth noting that the rules by the Association are not set into Japanese law, but are proposed as established rules for industry members—and since not every distillery is a member of the Association, it may be difficult to have a blanket enforcement. However, distilleries such as Nikka have already made clarifications on their website to differentiate which of their products are Japanese whisky and those that are not. Most surprisingly, the award-winning Nikka From The Barrel—which blends single malt and grain whiskies from Miyagikyo and Yoichi distilleries—is no longer classified as Japanese whisky under the new labelling rules.
Whether this will create even more demand for official recognised Japanese whisky remains to be seen—perhaps, it’s all a matter of semantics.
Visit our Social Network: Beutee Pinterest, Instagram, Twitter and Our blog Beutee over-blog, beuteenet blogspot
