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Cricket Most old men would have given up by now I’m not like most old men shirt, hoodie, tank top
This game of cricket was entirely different. It was the equivalent of witnessing the fast and furious pace of formula one racing! The new terminologies like the dugout, the super overs, the switch hits, the cross batted heaves, the upper cuts, double-headers were redefining the game. The most unbelievable levels of fielding, the slides and dives and catches which were meant to be sixes were exciting to see. This was pure undiluted high octane cricket played with a rush of adrenaline like never witnessed before. The celebrity owners and stars thronging the audience were adding more glamour to the game. The crowds were going wild! The sixty thousand strong spectators, making a perfect Mexican wave, or swaying to loud, pulsating music blaring out of a thousand speakers of millions of watts, churning songs from Jennifer Lopez hits to the latest Bollywood numbers under the flash of sublime fireworks, was a sight to behold! This was the ultimate fusion of cricket and Bollywood. This was combined with exciting cricket played by the world’s finest cricket players that money could buy. There were literally auctions for teams to buy the services of the cricketing finest talents available. Cricket Most old men would have given up by now I’m not like most old men shirt, hoodie, tank top
Cricket players were becoming millionaires in dollar terms, by merely playing a season of the IPL. High wages coupled with multiple commercial endorsements was becoming a reality for a game that was severely under acknowledged before.
International players longed for the IPL season, anxious to join their ‘home’ teams of Delhi, Punjab, Rajasthan, Mumbai, Hyderabad, Chennai, Kolkata and Bangalore. They were loving the adulation, attention and fan following. This was an unparalleled experience for them. They were like rock stars performing twice a week, traveling on luxurious charter flights, staying in five star hotels and being recognized everywhere. Social media and interactions with fans took them to a whole new level of self-worth. This was surreal.
The brand IPL is now being valued north of seven billion dollars and still growing. The IPL has created thousands of jobs with huge demands for event management companies, cricket commentators, TV experts, personal trainers, data analysts, fashion designers for snazzy cricket uniforms, travel agents and catering companies!